The Digital Product Passport (DPP) is an innovative solution that provides a digital "identity card" for physical products. This digital passport collects and stores key information about a product, such as its origin, the materials used, the production process and quality certifications along its entire life cycle. Using technologies such as NFC, RFID or QR codes (the so-called Data Carriers), companies and consumers can trace every phase of the product's life, from manufacturing to distribution and up to after-sales, offering transparency and trust in consumers themselves. DPP represents the future of intelligent product management. It not only helps fight counterfeiting and ensure authenticity, but also supports sustainability and transparency. For companies, it is a unique opportunity to stand out in the market and offer their customers a richer and more reliable purchasing experience.
Furthermore, by pursuing the objective of the European Green Deal, i.e. achieving a zero-emission budget, climate neutrality, by 2050, it contributes to making consumers more informed by leading them to carry out conscious and environmentally friendly purchases.
For some sectors the dates of entry into force have already been defined; by 2027, in order to be marketed in the European Community, they must have a DPP compliant with the directives:
- Batteries for electric cars and micro mobility;
- Textiles
Other critical sectors will follow where transparency and circularity have a major impact on sustainability and waste reduction:
- Building materials;
- Electronics
- Plastic
- Toys
Benefits for companies and consumers
- Transparency and Trust: allows companies to transparently share all product-related information with consumers, strengthening trust. In a world where consumers are increasingly attentive to the sustainability and origin of products, offering a digital passport ensures that every detail is easily accessible.
- Authenticity and Protection from Counterfeiting: For luxury goods companies, it is a powerful tool against counterfeiting. Through technologies such as blockchain and assertive NFC, the digital passport can demonstrate the authenticity of a product, protecting the brand and assuring customers that they are purchasing a genuine product.
- Product Life Cycle Management: allows you to trace the complete life cycle of a product, from manufacturing to recycling. Companies can use this information to improve supply chain management, production efficiency and to ensure that materials can be sustainably recovered and reused.
- Added Value for the Customer: enrichs customers' after-sales experience by offering them a digital platform where they can easily find care instructions, product updates, warranty services, and much more. This creates a lasting relationship between company and consumer, promoting loyalty.
- Compliance and Sustainability: International regulations are increasingly pushing towards product transparency and sustainability. Implementing a Digital Product Passport can help companies comply with environmental regulations, improve resource management and ensure compliance with social and environmental responsibility standards also with a view to ESG certification.